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Corporate stories and 100% employee engagement in Creditcall
Project launch — 15.01.2021
Creditcall is a large specialized call center network for financial institutions. The main business activity is attracting customers for banks and micro-credit organisations. Working remotely became both an advantage and one of the key features of managing corporate processes.
Creditcall is a large specialized call center network for financial institutions. The main business activity is attracting customers for banks and micro-credit organisations. Working remotely became both an advantage and one of the key features of managing corporate processes.
Workstories pilot project goals
to introduce a convenient tool for instant employee alerting, in order to timely share changes in the banking sector, which directly affects the overall efficiency
to unite a remote team and increase employee engagement in corporate communication and culture
Key objectives to accomplish
a new system for fast and effective corporate
notifications
notifications
all communication channels on a single, convenient and accessible platform
employee engagement, loyalty, and social activity
employees from work,
broadcasting only important news
at a convenient time
broadcasting only important news
at a convenient time
To create
To unite
To increase
Not to distract
Key objectives to accomplish
a new system for fast and effective corporate
notifications
notifications
all communication channels on a single, convenient and accessible platform
employee engagement, loyalty, and social activity
employees from work,
broadcasting only important news at a convenient time
broadcasting only important news at a convenient time
To create
To unite
To increase
Not to disturb
3 specialists responsible for the
platform management
platform management
Technical support:
IT specialist
IT specialist
Responsible for instalment, adaptation and onboarding
Informative stories: Supervisor
Publishing important news and updates and controlling communication efficiency
Entertaining stories:
HR manager
HR manager
Everyday greetings, congrats on important events and birthdays, motivational stories and warm wishes at the end of the week
3 specialists responsible for the
platform management
platform management
Techical support:
IT specialist
IT specialist
Responsible for instalment, adaptation and onboarding
Informative stories: Supervisor
Publishing important news and updates and controlling communication efficiency
Entertaining stories:
HR manager
HR manager
Everyday greetings, congrats on important events and birthdays, motivational stories and warm wishes at the end of the week
Creditcall is planning to increase the number of connected employees up to 1,000, attract additional content makers and active platform administrators.
Results of the pilot project
2x increased employee engagement
Communication effectiveness analysis
More active communication
Increased employee loyalty
Corporate content visualization
Opportunities for internal systems development
Trial period. What has
Workstories changed?
Workstories changed?
Corporate notifications
The company has moved all internal communication to Workstories, messages are no longer duplicated in multiple channels, and employees no longer spend time constantly monitoring chats.
Analytics
Workstories analytics helped determine how informed the team is in real time, without distracting employees with requests to confirm they've received important information.
Even more communications
Already at the earliest stages of Workstories implementation it became possible to build a system of entertaining and engaging stories delivery — to congratulate the team on important events, broadcast success stories and wish a productive day every morning.
Positive feedback
The company received positive feedback from the team right away. Everybody especially enjoyed content visualization as a more appealing and convenient way of communication, motivating messages in the morning and fast delivery of important news.
New opportunities
Creditcall plans to implement other Workstories features as well:
Videomessages
Areas to be developed with the help of Workstories:
Surveys and tests
Content branding
Staff training
Onboarding
Corporate culture
Workstories quickly increased focus group engagement from 50%
to 100% , while minimising the workload of internal communication managers.
to 100% , while minimising the workload of internal communication managers.
We have achieved the main goal of the project and there are even more exciting opportunities ahead!
Workstories quickly increased focus group engagement from 50%
to 100% , while minimising the workload of internal communication managers.
to 100% , while minimising the workload of internal communication managers.
We have achieved the main goal of the project and there are even more exciting opportunities ahead!
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